Vegan and Cruelty Free Brands

Tuesday, 28 October 2014


As consumers become more aware and critical of the products they consume, brands are being forced to re-evaluate their practises for more ethical and sustainable methods. If products are sustainably sourced, vegan, and/or cruelty free it increases my interest in that brand and, in turn, the likelihood of my purchasing from and recommending them in future. If you're similarly minded, here's a list of some of my favourite vegan and cruelty free brands to check out.

The Body Shop

It's always great to see a major brand considering their global impact, especially from the Body Shop Australia, an entirely Australian owned brand. The Body Shop is dedicated to campaigning for human and animals rights and seeking a more ethically driven company model. They were the first international cosmetics company to be awarded the Humane Cosmetics Standard for their policy against animal testing. They also run their own program called Community Trade aimed at establishing sustainable trading relationships with global marginalised communities. 

The Body Shop provides an outline of their policy: "At the heart of our business are our values. In everything we do we are committed to helping protect the planet, defending human rights, activating self-esteem, supporting community trade and remaining strong on our stance against animal testing. It is not just part of our jobs - it is part of our corporate DNA!"

For more information, visit here.

Furless Cosmetics

Another Australian owned brand, Furless is a cosmetics and brush company dedicated to protecting animal rights while also providing high quality products for all levels of beauty lovers. They are accredited as 100% cruelty free, fur free, palm oil free, and vegan and Halal friendly. None of their products contain ingredients tested on animals and they do not support companies who use animal testing, going so far as to refuse to sell in China. They vouch that their synthetic brushes are comparable and even superior to similar fur brushes in performance and quality. 

Furless is also ecologically minded, only using biodegradable and recyclable packaging made from recycled materials. Their range of eco-friendly brushes are made from sustainably sourced bamboo handles and recyclable aluminium ferrules. Furless is also an official sponsor of Wildlife Animal Rescue & Care Inc.

For more information, visit here.

Bdellium Tools

While not an entirely vegan company, I always look forward to picking up some Bdellium brushes at IMATS as their bamboo ranges are the softest vegan and eco-friendly brushes I've come across. Sustainably sourced, their bamboo handles are made with the environment in mind and their vegan, synthetic bristles are cruelty free and untreated by harmful chemicals to prevent environmental poisoning.

For more information, visit here

This obviously isn't an extensive list, but these are the vegan, sustainably sourced, and cruelty free brands I turn to most often. If you'd like a follow-up post with some more brands to add to the list, let me know!

xx Julia

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