IMATS Haul | 2014

Wednesday, 24 September 2014


Last Saturday I headed over to the Royal Hall of Industries for the International Makeup Artist Trade Show 2014. If you saw my wish list post last week then you know I was very excited to do some shopping and have a great time. This year I had a much more pleasant experience and I think that was entirely due to the fact that I scheduled watching some of the presentations into my day. I got to see Jos Brands present on Kryolan Professional Makeup and Eliza Campagna speak about Ben Nye. I also stuck around for the Battle of the Brushes Award Show later in the day. Breaking up my shopping with these really informative demonstrations added an extra dimension to the show that I didn't allow myself last year. If you're planning on going to IMATS in the future, I definitely recommend taking the time to sit down and learn some tricks or just watch some talented people at work!

Now on to the haul! I didn't go completely crazy this time around, which I was proud of, but I did pick up some essentials and just generally pretty things.


Firstly, the tools. IMATS is a fantastic time to browse and pick up some incredible quality tools, including brushes. This is what most people look forward to at these shows and it's completely understandable. My first purchase of the day was a double pack of the Beauty Blender. I've never tried the original before and have always heard such rave reviews. IMATS is one of the best times to pick up this product as it's quite a bit less expensive than online. I then swung by Bdellium Tools and picked up the 733 Lash brush and the 953 Duet Fiber Foundation brush. These are two I had on my mind before arriving at the show and I'm quite glad I got them from Bdellium. This is an incredibly affordable brush company that also does a wonderful selection of vegan bamboo brushes, of which these two are examples. I couldn't leave IMATS without having a looking at the Hakuhodo stand and, while I swore I wouldn't buy anything, I did end up leaving with the beautiful Yachiyo Tapered Kabuki brush. A very unique tapered shape means this brush is fantastic for precision highlighter or blush application. It's incredibly soft and I'm very excited to have it in my collection!


Then, the makeup. As you can see, I kept myself very restrained on the makeup front and just picked up a few things that sparked my curiosity. Last year I purchased a 15-pan eyeshadow palette from MAC and now I'm slowly filling it up with a few shades here and there. I picked up Shale to add to the collection which is a lovely cool-toned taupe with some shimmer: a very 'me' shade. I also really regretted not picking up any of the Make Up For Ever Aqua Eyes eyeliners last year so this time around I went for shade 19L, a soft muted brown with golden glitter. These eyeliners are so incredibly difficult to remove so once I'd swatched about half the colours, I was left with a very odd look to carry around the rest of the show. I also grabbed the Smoky Extravagant Mascara from Make Up For Ever because I've heard great things about this line and thought why not!


Easily my favourite purchase of the day was Makeup: the Ultimate Guide by Rae Morris. I've been looking for some beauty inspiration books for a while and this one is just stunning. The photography is wonderful and the looks: to die for. I especially love how she's separated this book into chapters so you can focus on learning very specific skills for the eyes, face, brows, etc. I am absolutely loving this and I think I will be for some time yet!

There you have it! My wallet is empty and this post is done. I cannot wait for another excellent IMATS experience next year. Who knows, maybe I'll see you there!

xx Julia

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